Search Engine Optimisation

Why your company needs SEO?




SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”

Our SEM strategies are based on years of experience and external and ongoing research. Search engine algorithms
are constantly changing and our applied research guarantees your website stays relevant to its target audience.

U.S. Search Engine MarketingSpending (SEO, PPC, etc.)

“Successful search marketing will put you in front of the people who are ready to buy”
SEM is an umbrella term that covers broad areas like:
  • Organic SEO
  • Pay per click
  • Viral marketing
  • Online Reputation Management

Percentage of Companies ShiftingMoney From Traditional Market to SEO

What we provide you as Search EngineMarketing services?

To stay on top of search engine rankings, we provide a dedicated professional team to manage our following services.


What is Organic SEO?

Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs). Some examples of techniques used for organic SEO include using keywords and keyword analysis, back linking, link building to improve link popularity, and writing content relevant for human readers.

Organic Listing

This is the normal listing that appears in the Google Search Engine Result Pages without paying a dime to Google.

The figure above shows the two different search result types. On the left side the Organic Search Results are highlighted. On the right side, in blue, are the Paid and/or Sponsored Search Results.


Search Engine Optimization (SEO) is the process of improving a website for better search engine results.

Opportunity Discovery

Opportunity Discovery is a cyclical process of understanding brand opportunity with regard to business goals, target audience, industry specifications and past performance.

Content Strategy & Development

our content ideas will connect with the brand’s target audience and make sure content is designed to your specification.

Social Strategy

social strategy is about casting the rightest net the widest.Here we do is promotion of the website and marketing it.

Technical Development

Technical SEO is the price of admission and cannot be ignored, so this where we make sure that the structure of the house is sound.


is not just about whether or not we hit the goals. It’s the insights into why that makes measurement the most valuable step in Online Marketing.


SEO is never complete and there is always an opportunity to do more.SO again reports for the process are analysed to make a better process everytime.

Opportunity Discovery

With the start of project we will acquire a deep understanding of where the brand has been and where it’s going. Our entire team will take a deep dive into your industry and be able to have more than cursory conversations on the subject matter. So with market and audience research will carry out following points:

  • Analytics Mining

As always, you should mine existing analytics data to understand who is visiting. Take deep dives into keyword performance, especially in concert with any internal Search data, to identify opportunities. All in all, this is no different than normal unless the client has already been tracking their audience at which point you can see if who they are trying to attract is actually coming or not.

Using a core set of keywords, collect data on the conversation around those keywords. Keep track of patterns and identify user segments, demographics and need states of the people partaking in that social conversation. You’ll also want to keep track of how these users are using the keywords as this will allow you to eliminate ambiguity in keyword decisions and help to create messaging that resonates with the audience during the customer decision journey.

Tracking of a multitude of data points on users in various verticals by demographic. Leveraging these reports gives you deeper insight into what types of users visit your competitors and exist within the market.

In this step, we’ll utilize Google Keyword Suggestion Tool to identify the best performing keywords for your business. We’ll combine all the keywords and analyze the quality of keywords based on their popularity, present competition and other metrics. Having been satisfied with the number of keywords, we’ll send it to you for your final approval. Upon that conclusion, we’ll make a final list of the keywords to be targeted and Map it according to pages, where we’ll target respective keyword

Also our research will be completed with regard to the audience and not just a determination of whether the keyword is viable from a search volume standpoint, but whether the keyword intent matches the business goals.

Our new strategies withkeyword research are:

Anchor text Diversification

Through experimentation, SEOs discovered that including target keyword phrases as anchor texts in the inbound backlinks they built to point at their websites had an effect on their overall rankings for these queries.

But while it’s helpful for anchor text to be relevant, using the same anchor text phrases over and over in the links that you build is overkill that’s likely to get you penalized. Instead of simply repeating your target SEO keywords in this crucial spot, we consider the following process for determining when to diversify the anchor text you use in your link building efforts.

  • Sort Your Back link Profile by Anchor Text
  • Sort Your Competitors’ Profiles by Anchor Text
  • Analyze Your Anchor Text Distribution
  • Repair Any Over-optimized Anchor Text Variations
Keyword Clustering

Group your phrases further and cluster them by common attributes. By “clustering” keywords, grouping the keywords into logical groups, such that the work towards one will positively impact the results of another.

It can be quite helpful when you are dealing with huge list of keywords. This tool helps you to break down huge lists of keywords into groups and sub groups.

Improving Rankings Through Keyword Clustering
Two approaches for obtaining top positions for the keyword “Logistics”

A deep SEO Audit will be done on your website to get familiar with your business, your online
web presence and that of your competitors.

The SEO Audit can help your website understand how well it has faced the challenge of achieving the first page rank and which areas still have the potential to improve. By thoroughly brushing up all On-page components and your site’s linking strength, we will acquire the necessary knowledge to clearly locate and map all its strengths and weakness and guide you through a preview of what your website could look like after applying our SEO strategy.

What does SEO Audit do?

A lot of components are needed when you create a well optimized site. This means that each site will need to be reviewed for its effectiveness and each of its components will need to be tested in order to calculate the website’s overall strength.

The SEO Audit will improve the following elements:

  • Site’s Visibility
  • Competition Review
  • Link Analysis
  • On-page Content
  • Technical Structure

As always, competitive analysis is a collection of high-level audits of competitors across the vertical. The difference is that since site audits are completed with regard to the audience, the competitive analysis must also include a determination of how other brands are capturing that audience.

A standard practice amongst analytics teams the Measurement Plan is the Statement of Intent and determination of Key Performance Indicators with regard to the business goals and audience.

Content Strategy & Development

“Development of Meaningful, Timely and Expansive content”

To be effective we have to show how our content ideas will connect with the brand’s target audience and make sure content is designed to your specification because only great content that appeals your audience. The creation of engaging, quality content to attract and keep human interest.

Steps in content creation:

Content Ideation
Content Build
  • With all social data we have collected and correlated to keywords we can now come with ideas for content with portions of the target audience built-in. Do so.
  • A wireframe is a schematic representation of a website/application that encompasses navigation, functionality, page content and potentially usability. Wireframes are invaluable in the planning stages as they enable the top level functional aspects of a project to be tested before any development takes place.
  • Once all points are baked in, it’s time to let the Creative’s do what they do. If they come back with creative is not congruent with what is agreed upon in an earlier phase, then you now have data to back up position with the client.

Understanding the Quality ofYour Content

There are factors that will help you better understand the engaging quality of your content.

  • Authorship – With authorship you can establish trust that you or your website are a trusted authority in your niche.
  • Social Media – Are people posting and tweeting about your content to share it with others? If it is quality, people will talk about it.
  • Links – If other websites and pages are naturally linking to your content, then that is a good sign that it is considered to be of value.
  • Bounce Rate – If people are landing on your content and immediately leaving, then that is a good sign that your content is of little use to those visitors or of low quality.


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